Meet the CEO Who’s Bringing Intention Back to Your Morning Brew
Brian Martinez did not begin his career in the coffee world – but maybe that’s exactly why he’s excelling in it. As the founder and CEO of Suited Coffee Co., Martinez brings more than a refined palate and entrepreneurial grit to the table. Martinez has a sharp business acumen shaped by years in the corporate trenches, and with a background in finance and accounting, he has a rare blend of precision and passion for what he does. He understands spreadsheets as well as he understands flavor notes, and this mix is proving to be a game-changer in a saturated coffee market. “I understand how to track performance, manage costs, and position my company for sustainable growth – skills that many entrepreneurs overlook in the early stages,” says Martinez. And that’s exactly what sets him apart.
While many business owners fall into coffee for its trendiness, Martinez fell for it because of its culture. A trip to Italy in 2010 sparked an appreciation in Martinez, showing him how coffee can be more than just a caffeine boost. In Europe, it was a ritual, a moment to slow down, even amidst the rush of life. That inspiration stayed with him. Years later, armed with a strong financial foundation and a clear vision, he founded Suited Coffee Co. But Martinez did not just want to sell great beans. He wanted to build a brand that encourages people to live intentionally and form connections, starting with their morning cup. And like the name suggests, Suited Coffee is about showing up ready, polished, and grounded.
Martinez’s time in the corporate world showed him exactly how not to lead. He witnessed firsthand what happens when leaders are not invested in their work. Poor decision-making, disconnection from teams, and a lack of accountability in others gave him clarity: if you’re not personally tied to what you’re building, how can you expect to lead it with integrity? That is why Suited Coffee is different. Every decision, from bean sourcing to branding, is one Martinez stands behind fully. His fingerprints are on everything, and he understands that leadership is all about responsibility. He believes that when your name is on the line, you lead differently.
Suited Coffee is not a one-size-fits-all brand. Martinez knows that the modern coffee drinker is curious and experimental. Whether a French press purist, a pour-over devotee, or a cold brew lover, Suited Coffee Co. has all angles covered. The brand offers detailed brew guides, allowing customers to customize their coffee ritual no matter what tools they use. And thanks to Suited Coffee’s medium roasts, the beans are versatile enough to brew through any method.
Currently, Suited Coffee Co. offers three signature blends, each with its own unique personality. The Mindset Blend is a mix of beans from Cusco, Peru, and Brazil. This smooth, easy-drinking option has a velvety body and just enough complexity to keep things interesting. Next, the
Executive Blend is designed to make a statement. With a combination of Brazilian Fazenda Progresso and Ethiopian Kolla Bolcha beans, this blend features rich notes of milk chocolate, vanilla, maple syrup, and dried cherry. It is polished and meant for high performers. Lastly, the Morning After Blend is for slower mornings. This blend of Guatemalan, Nicaraguan, and Ethiopian beans offers a comforting, silky-smooth profile. It is relaxing, but never dull, ideal for weekend lounging or unwinding after a long day. And for those who want to try before committing, Suited Coffee also offers a sample pack of all three blends, encouraging exploration.
While Martinez is laser-focused on quality, sustainability is never an afterthought. From the beginning, Suited Coffee Co. has committed to ethical sourcing, partnering only with farms that prioritize fair labor and environmental responsibility. “We take great pride in sourcing only the highest-quality green coffee beans, carefully selecting our partners to ensure that they share our values of sustainability and ethical sourcing,” he says. “We believe that transparency is key to building trust with our customers.” Even the packaging reflects this. Suited Coffee uses eco-friendly materials, reducing the brand’s environmental footprint. For Martinez, this is just how he believes business should be done.
While Suited Coffee continues to expand, Martinez is focused on staying true to his values of quality, connection, and community. He hopes to enter new markets, expand into cafés, and collaborate with like-minded partners who also believe in doing business with integrity. And whether someone is discovering the brand through a sample pack or sipping their favorite blend at a friend’s home, Martinez hopes that every cup carries a message: you deserve to start your day with something meaningful. Suited Coffee Co. is truly confidence in a cup!
