WanderLusty Woman: Elevating Travel for Women Seeking Glamorous Adventure
Many women have demanding careers, packed schedules, and family obligations that prevent them from taking the time to plan a truly unique adventure often resulting in booking group tours to cookie-cutter, crowded, tourist destinations. Uninspired trips are far from the only problem, women often struggle to find compatible travel companions who seek to explore the same dreamy exotic destinations, in luxury and style.
With record numbers of travelers flocking to iconic destinations, there’s a growing desire for more personal, off-the-beaten-path adventures. Women want to immerse themselves in cultures on their own schedule, without being herded through a hurried itinerary. Essentially, they long for a journey where they can embrace their unique sense of style, connect deeply with places, and travel with like-minded women who understand that wanderlust doesn’t pertain to just seeing the world but about experiencing it in a glamorous, meaningful way. Ashley Maxwell and Kristen White created WanderLusty Woman to deliver just that.
The brand aims to redefine how women explore the world, offering stylish, original, and authentic travel experiences. It nurtures a sense of community among women sharing the same passion for adventure, style, and meaningful experiences. These are individuals who have poured their hearts and souls into their careers and lives, and they deserve a travel experience that reflects their ambition, creativity, and individuality.
The founders understand that many women travelers don’t want to follow a tour guide waving a flag or stay in impersonal accommodations. They wish to travel with flair, dressed in stunning, conversation-starting fashion while uncovering the beauty of cultures. Seeking the thrill of shopping for handcrafted treasures in a Moroccan souk, savoring a chef’s secret menu at a tucked-away bistro in Paris, slipping into a one-of-a-kind artisan coat made just for them—these experiences are what their hearts desire. These go-getters see travel as an extension of their identity and not a mere escape.
Maxwell and White echo these sentiments, believing that travel is about reflection and connection. Both bring their passion to WanderLusty Woman. White has a background in journalism and documentary filmmaking and has spent years uncovering the untold stories of women around the world. A deep sense of curiosity and connection drives her, motivating her to always go beyond the surface to reveal the heart of a place and its people.
Maxwell, on the other hand, has a keen eye for style and a passion for confidence-building fashion. Her love for one-of-a-kind, statement-making pieces has shaped WanderLusty Woman’s aesthetic—bold, vibrant, and unapologetically original. She excels at helping women embrace their individuality through what they wear, preparing the runway for them to let every piece tell a story.
The founders’ expertise allows WanderLusty Woman to curate unique experiences and offer insider access to destinations that feel indulgent and connected to the local culture. “When we step into a new culture, we don’t just see it—we become a part of it,” Maxwell shares. “We connect with the people. This is how we see the beauty in others and how we’re reminded of our own.”
White adds: “The real magic happens when you step beyond the tourist façade—when you eat in local restaurants, have real conversations with people, and let yourself be fully present in the experience.” Indeed, every journey is about immersing in a destination’s true essence. This might mean discovering hidden vineyards in Tuscany, sourcing bespoke fashion in Marrakech, or exploring the artistry of Kyoto’s textile makers.
It’s worth noting that WanderLusty Woman believes that travel should be reciprocal. What does this mean? The brand supports micro-economies, working with artisans and small business owners to ensure that the money spent while traveling benefits the local community. “Buying is a blessing,” White remarks, “When you choose to shop from a local artisan rather than a big chain, you’re helping someone send their child to school, put food on the table, and keep their traditions alive.”
WanderLusty Woman facilitates a one-of-a-kind travel experience through a multi-faceted approach. Its curated online shop offers artisan-crafted fashion and accessories designed for the stylish traveler. These are statement pieces that support the communities that create them.
Meanwhile, the brand’s exclusive travel club connects like-minded women through immersive group trips, insider travel guides, and connections to trusted travel advisors who help plan dream itineraries tailored to each woman’s unique style. Lastly, WanderLusty Woman partners with global businesses, from boutique hotels to hidden-gem restaurants. This allows them to ensure every experience encompasses culturally rooted interactions.
WanderLusty Woman invites those who have spent their lives building success to explore the world boldly. The founders state: “More women need to celebrate life with vibrance, style, and curiosity. How? Through personalized travel experiences that strike the perfect balance between indulgence and impact.”
