Rivian and RASA Unite to Redefine Art, Music, and Technology at Thrill City
Rivian, the forward-thinking electric vehicle manufacturer, has joined forces with RASA, a visionary in music and art curation, for an unforgettable pre-launch event. Set against the backdrop of Frieze Week LA, the celebration marked the return of RASA’s highly anticipated Thrill City festival. The collaboration blended art, technology, and performance to captivate audiences and set the stage for a dynamic festival experience.
At the heart of the event, renowned artist Punkmetender transformed a golden Rivian into a striking art piece, painting live in front of an exhilarated crowd. The energy was electric as attendees watched the fusion of automotive design and contemporary artistry unfold before their eyes. More than just an artistic statement, this creation highlighted the intersection of creativity and forward-thinking engineering.
The golden Rivian, an R1S model, will soon make its way from Hollywood to Six Flags Magic Mountain on March 22, symbolizing the festival’s spirit. As the exclusive automotive sponsor of Thrill City, Rivian’s presence reinforces the festival’s vision, where the thrill of performance extends beyond music and art to the very vehicles that drive the experience.
Speed, Adrenaline, and a Festival Like No Other
Rivian’s R1S isn’t just an artistic centerpiece. The new model boasts an exciting launch mode, capable of accelerating from 0 to 60 mph in mere seconds. This level of power mirrors the adrenaline rush of Six Flags’ legendary roller coasters, creating a strong link between the festival’s immersive energy and Rivian’s advanced performance.Thrill City promises an electrifying lineup featuring 15 DJs from around the globe, three massive stages, and six roller coasters integrated into the experience. With art installations woven throughout the festival grounds, the event will host around 7,000 attendees and offer a sensory explosion of sound, motion, and visual spectacle. The R1S will take center stage, showcasing the connection between artistic expression, high-performance engineering, and experiential entertainment. TICKETS FOR THRILL CITY CAN BE PURCHASED HERE
RASA’s Vision: A New Era in Culture and Connectivity
RASA reshapes how people experience culture. The company’s mission extends beyond entertainment. It creates immersive spaces where music, art, and technology intersect to forge deep, lasting connections. By curating events in iconic venues like Six Flags Magic Mountain, RASA sets a new standard for experiential entertainment and offers audiences a dynamic way to engage with the arts.“Our mission goes beyond hosting events; we create immersive experiences that ignite creativity, kindle deep connections, and unite people in celebration,” said Ahmad Muhaisen, CEO and Co-Founder of RASA.
For global sponsors and brands, RASA presents an unparalleled opportunity to integrate into a cultural movement. Through strategic partnerships, businesses gain access to an audience that values creativity, inclusivity, and forward-thinking ideas. The result is a platform where brands can engage with local communities and connect with a worldwide network of artists, influencers, and cultural leaders.
A New Blueprint for Live Events
Founded with the ambition of becoming the "LVMH of entertainment," RASA blends technology with a passion for music and live experiences. The company’s leadership team combines expertise from diverse industries, positioning RASA as a bold force in the $ 480-billion live-events market.Ahmad Muhaisen, known for scaling fintech giant Tribal Credit, leads the company as CEO. Tristan Petit, the COO, brings experience from growing the Heroes Jobs app to over a million users while leveraging his background in luxury hospitality. Faisal Malas, RASA’s Chief Growth Officer, played a key role in the rise of ClickUp, a $4 billion startup, and brings deep expertise in high-growth strategies.
Together, they have built RASA into a vertically integrated experiential entertainment powerhouse. Using proprietary technology, the company transforms fleeting event moments into extraordinary, lasting experiences. By merging high-end production with immersive design, RASA is crafting a future where live events are as refined as they are thrilling.
Expanding the Boundaries of Art and Innovation
RASA’s partnership with Rivian is the latest in a series of bold collaborations. During Frieze Week LA, the company worked with street artist Punkmetender for a striking art event that drew nearly a thousand attendees. The evening featured surprise moments, from an impromptu piano performance by the renowned artist Mario to a special appearance by Ty Dolla $ign, fresh off his latest album release.The overwhelming success of that event inspired RASA to do it again, this time unveiling its collaboration with Rivian and a new collection from Punkmetender during Frieze LA.
“Both Romain (Punkmetender) and Rivian inspire us with their commitment to fresh ideas, whether it’s through art or technology, so it was the perfect opportunity,” said Tristan Petit, Co-Founder and COO of RASA.
With the road to Thrill City now mapped out, the countdown has begun. As Rivian’s golden R1S moves toward Six Flags Magic Mountain, it carries the momentum of creativity, engineering, and a future where art, music, and technology move as one.
