Audemars Piguet Expands in Asia with New AP House in Hong Kong

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A Luxurious New Destination for Watch Enthusiasts

Swiss luxury watchmaker Audemars Piguet has strengthened its global presence with the grand opening of its latest AP House in Hong Kong, situated within The Henderson, one of the city’s most prestigious new landmarks. Designed to offer an immersive and intimate brand experience, the space allows collectors and enthusiasts to explore Audemars Piguet’s latest timepieces in a refined, private setting.

A Fusion of Modern Elegance and Heritage

The new AP House embodies contemporary luxury while staying true to Audemars Piguet’s legacy of craftsmanship and innovation. The interiors feature bespoke furniture, art pieces, and design elements inspired by the brand’s rich heritage, creating a seamless blend of modern aesthetics and traditional Swiss watchmaking excellence.

Located in The Henderson, a striking architectural masterpiece designed by Zaha Hadid Architects, the AP House offers panoramic views of the Hong Kong skyline, enhancing the sense of exclusivity and sophistication.

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Redefining the Boutique Experience

More than just a retail space, AP House reimagines the traditional boutique experience, welcoming guests into an environment that feels more like a private residence than a showroom. This innovative concept allows clients to engage with Audemars Piguet’s watchmaking artistry in a relaxed, luxurious setting.

Strengthening Audemars Piguet’s Presence in Asia

The opening of AP House Hong Kong marks a significant milestone in Audemars Piguet’s expansion in Asia, reinforcing the brand’s commitment to delivering exclusive, personalized experiences to its clientele. As the latest addition to the AP House network, this space reflects the brand’s dedication to excellence, craftsmanship, and innovation in the world of haute horology.