Ariana Grande Shines as New Face of Swarovski, Embarking on a Dazzling Journey
As Ariana Grande prepares for her dream role as Glinda the Good Witch in the upcoming film adaptation of the Broadway musical Wicked, she adds another accolade to her résumé. The multi-talented performer, who recently released her seventh studio album, Eternal Sunshine, has been announced as the newest brand ambassador for Swarovski.
Unveiled on July 16, Grande’s collaboration with Swarovski merges the brand's exquisite craftsmanship with her unique radiance. The partnership aims to inspire others to embrace their own sparkle. “I am thrilled to be Swarovski’s Brand Ambassador,” Grande said in a press release. “It’s an honour to represent a House that shares my passion for creativity and promotes unapologetic self-expression. I cannot wait to embark on this journey.”
This partnership will showcase pieces from Swarovski's Millenia and Lucent collections, starting with a holiday campaign set to launch in late 2024. Grande’s role as the brand ambassador reflects her perpetual luminescence, captured beautifully by renowned fashion photographers Mert & Marcus.
Swarovski’s Global Creative Director, Giovanna Engelbert, expressed her excitement about the collaboration. “Ariana’s charisma and positive energy resonate with Swarovski’s essence of bringing joy to the world. She is a brilliant artist whose creativity shines through her songwriting and personal style. I look forward to our inspiring creative dialogues together.”
This announcement marks another milestone for the 129-year-old Austrian brand, which has previously collaborated with Kim Kardashian’s Skims and dressed fashion icons like Anok Yai, Irina Shayk, and Karli Kloss in unique Swarovski couture for the 2024 Met Gala. Grande's new role with Swarovski is set to dazzle fans and fashion enthusiasts alike.
