Univox Partners With Formula 1 and Fontainebleau
Earlier this week, Univox partnered with Formula 1, opening the door to growth avenues on and off the blockchain. The newly created Miami Grand Prix was the company's first foray into the space as they outfitted the entire Fontainebleau team with F1 racewear uniforms and digital wearables, collaborated with virtual performers, and crafted a token-gated community for events and interoperable skins in the metaverse.
This has led to a joint partnership for future events, including Las Vegas and Abu Dhabi, where they'll develop engaging experiences that help F1 use virtual spaces to drive impact. As F1's popularity continues to grow, thanks in part to Netflix's "Drive To Survive" and increased global expansion, more cities will begin to host the sport and integrate web3 into their growth models.
Univox's founder, JuIian Banks, spearheaded the company's initial web3 project centered on an NFT project with Snoop Dogg that generated over $10 million in transaction volume since it was released. It also became a top 10 project on the Solana network, and proved the value of digital ownership. That early success in the NFT market has now been parlayed into Univox's overarching entertainment platform that hosts live events in the metaverse, represents web3 artists and musicians on its record label, and develops A.I.-powered software for music producers.
Amongst Univox's stable of artists is Offset's protegé, YRN Murk, who utilized their A.I.-powered marketing platform to reach the top 10 on the iTunes charts in less than a month. Their software arm aims to combine the best qualities of the top DAWs (Digital Audio Workstations) - Logic's aesthetic, Pro Tools' mixing and mastering capabilities, FL Studio's MIDI patterning, and Ableton's built-in driver - to create a super DAW that utilizes A.I. to streamline arduous processes within the music production process.
Artificial Intelligence continues to influence the music space, from music composition to immersive experiences, and Univox is poised to redefine what it means to experience music, live events, and entertainment. New partnerships for Univox with A-list stars, 50 cent and Nas, are on the horizon, and it's also planning to release their first virtual artist by the first quarter of 2024.
